Integrity, the foundation of every good businessposted by in Russ Whitney

IntegrityThere are, to be sure, many new businesses that spring into existence every single day.  Many of them are based on great ideas and started with the intent on bringing excellent services and goods to the public and, of course, making a decent profit on those goods and services.

Russ Whitney, author of Inner Voice: Unlock Your Purpose & Passion, has certainly seen his fair share of new businesses, having started several himself.  Having been there, and been quite successful, there’s one thing that he knows above all else; integrity is the key to business success.

You can substitute the word for several others, like honesty, truth, honor, decency or morality, but the end meaning is the same; doing things right just for the sake of doing the right thing.

The problem is that many new businesses are created on a completely different foundation, which in most cases is simply to make a profit.

Now, the truth is, profit is an excellent goal of any business, and there’s nothing wrong whatsoever with making a profit on work well-done.

No, the problem starts when the only goal of a company or organization is to make profits above all else.  Above people, above relationships and above fair play and decency.  A company that doesn’t build itself and grow with integrity, and the values that integrity holds, is doomed for failure every time.

Russ Whitney has seen plenty of businesses come and go, and he’s mentored more than his fair share of business owners big and small, and at the end of the day he’s seen the businesses (and owners) who have built been built on the foundation of honesty, decency and fairness are always the ones that don’t just survive but thrive.

These are the companies that treat their employees with respect, provide the best services and goods to the public and, when they make a mistake, admit that mistake and rectify it immediately.

They’re involved in the community, donate time and funds to good causes and have a deep respect for all people.

If you’re a business owner, and you’re not as successful as you’d like to be, ask yourself this question; if you were your own customer, would you give your company 5 stars out of 5 for having high integrity?

If you wouldn’t, it might be time to go back to your foundation.

A blog we posted about Sloth back in January would be a great follow-up to today’s.  Go take a look.

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